This past spring I was introduced to FYRN and their initiative to reimagine the brand’s identity. “Quiet strength” or “quiet confidence” were repeated sentiments that I understood because those are qualities I look for in the work I follow and the people I surround myself with. I just knew immediately how they presented themselves landed right. I liked how unwavering they were with their ethos. And the more I learned the more interested I became with what they had to say on their place within the furniture industry. There are so many companies out there that pledge a “Green” allegiance but surprisingly have awful business practices. With Fyrn however there are no exceptions to quality or to sustainability, and this 100% mirrors how they run their business as a whole.
Rebranding Fyrn
Rebranding Fyrn
Rebranding Fyrn
This past spring I was introduced to FYRN and their initiative to reimagine the brand’s identity. “Quiet strength” or “quiet confidence” were repeated sentiments that I understood because those are qualities I look for in the work I follow and the people I surround myself with. I just knew immediately how they presented themselves landed right. I liked how unwavering they were with their ethos. And the more I learned the more interested I became with what they had to say on their place within the furniture industry. There are so many companies out there that pledge a “Green” allegiance but surprisingly have awful business practices. With Fyrn however there are no exceptions to quality or to sustainability, and this 100% mirrors how they run their business as a whole.